Online Marketing Degree: An Overview

The way we live our lives has changed thanks to technology dramatically. Most adults are connected to their smartphones via social media and other platforms, which gives companies new avenues for reaching consumers.

Marketing professionals often work with businesses to find out what their customers want and how to best use new platforms. They usually work for larger online marketing agencies.

Students receive an online bachelor’s degree in marketing. They take courses focusing on consumer behavior, marketing research, and business fundamentals to understand how consumers interact and communicate value.

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This is the perfect time to start if you are interested in a marketing career. The U.S. lists marketing managers, sales managers, and market research analysts among its top jobs. News 100 Best Jobs result from their low unemployment rates and high salaries.

Students who work full-time can complete an online bachelor’s degree in marketing. The same rigorous curriculum is used in web-based programs as brick-and-mortar options, allowing for similar advancement opportunities for students. Students who manage additional obligations, such as child care or family care, and their class and work schedules will find the online format ideal.

How long is it to get a bachelor’s degree in online marketing?

To earn an online bachelor’s in marketing, students typically need 120 to 124 credits. Full-time students can usually expect to graduate in four years.

How much do an online bachelor’s in marketing cost?

Many factors affect the cost of an online degree in marketing. It is crucial to be a state resident as many universities and colleges charge more tuition for students from outside the state. Some schools, however, charge flat tuition regardless of where an individual lives. Another important factor is technology fees, which often apply to online students but not brick-and-mortar students.

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The cost of per-credit tuition typically runs between $215 and $555. The total tuition cost for students should be between $26,000 to $69,000

Searching for an accredited online degree in marketing

Prospective students should consider accreditation status. The U.S. Department of Education grants accreditation to colleges and universities, and this accreditation thoroughly reviews the school’s educational programs, student services, and other aspects.

School accreditation can impact course credit transferability and student eligibility for federal financial aid. Students should ensure that the school offering the program is accredited nationally or regionally.

Online Coursework

As undergraduates, students pursuing online marketing degrees learn how to promote and sell products and brands. Courses are focused on understanding and communicating with audiences.

A few core courses can help students improve their marketing skills, such as marketing research, strategy, and sales.

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Students often take business courses such as statistics and accounting.

Marketing is more than just selling ads and making sales pitches. Understanding the data side of marketing is essential for students, and this helps companies measure success and target their marketing efforts.

Analytics, finance, statistics, and search engine optimization classes teach students how to analyze and use data to forecast and evaluate marketing results. The CMO Survey tracks marketing trends and says this knowledge can give you a competitive edge in the job market. Businesses plan to channel more money towards analytics and social media in the coming years.

Marketing degree specializations

Many online marketing degree programs allow students to focus on a particular subset of the field. A concentration in digital marketing or social media may be focused on engaging and targeting audiences online. This prepares students for jobs such as copywriter, SEO strategist, or social media strategist.

Students could also opt for a marketing analytics track to learn about market research methods.

Marketing management can prepare students to pursue various marketing careers, including product development, service promotion, pricing, consumer research, and product and service marketing.

Example concentrations

  • Marketing Analytics
  • Marketing management
  • Digital Marketing
  • Social media marketing


Internships aren’t usually required for online marketing degree programs, but some programs offer them as elective classes. Training in a professional setting can help students improve their job prospects after graduation and give them real-world experience that will boost their resume and skill set.

Professional Associations in Marketing

Marketing students should not wait to graduate to enter the industry. Students can still use professional associations to make connections, get internships and career opportunities, and receive education in their chosen field.

  1. American Marketing Association: The AMA offers training on topics like digital strategy and analytics and effective marketing writing and content marketing. The website includes a job board that allows students to search for career opportunities and resources.
  2. Internet Marketing Association: IMA represents internet marketers in various fields, including sales, marketing, and business ownership. Membership requires a college-equivalent education. It provides free access to industry data, a network, and an online professional certification course that will make you a certified internet marketer.
  3. Insights Association: Insights Association was created in 2017 by combining the Council of American Survey Research Organizations with the Marketing Research Association. It provides a set of standards for marketing research, education opportunities, and conferences for marketers. It also offers professional researcher certification.

Example courses

  • Principles of Marketing
  • Consumer behavior
  • International marketing
  • Statistics for marketers
  • Professionally selling

Salary and Job Outlook

Marketing professionals’ prospects are suitable for the future. Particularly for data-handling positions.

According to the Bureau of Labor Statistics, market research analyst jobs are expected to increase by 23 percent between 2016 and 2026. This rapid growth can be mainly attributed to the increasing demand for market research analysts in all industries to understand and use consumer data to target specific audiences.

According to the BLS, graduates in marketing may choose to go into public relations or management, and both jobs are expected to grow from 2016 to 2026.

What are the possibilities for a marketing degree?

Online marketing degree holders learn how to analyze data and understand consumer behavior to sell products and promote brands. Students often use these skills after graduation to pursue various careers, and some examples are below.

  1. Marketing manager, advertising, promotions: These professionals plan and execute marketing campaigns. They also provide marketing advice to clients and create pricing strategies for their products and services. It is preferred to have a bachelor’s degree. Business law, management, maths, and statistics are all options for marketing managers.
  2. Advertising sales agent: These agents sell advertising space to clients and analyze sales statistics. They also prepare reports on clients’ accounts. To make a sale, they may develop promotional plans and sales tools. Employers prefer applicants with a bachelor’s degree. These courses are for students interested in marketing, communication, business, or advertising roles.
  3. Analyst in market research: Market research analysts collect data to assist companies with marketing their products and/or services. These analysts must use statistical techniques and software to interpret client data. A bachelor’s degree in marketing research or another related field is usually required for these positions. Ater’s degree will usually be required.
  4. Pu for technical analysis-focused leadership roles or positionable relations specialists: Also known as communications specialists or media specialists, public relations specialists help to create and maintain a positive image for companies. They collaborate with the media to spread information and promote material. A bachelor’s degree is usually required for public relations specialists. Internships in public relations are a great way to enhance your resume for this career.
  5. Sales manager: This is the position that directs the sales department of an organization. They set sales goals and plan employee training programs. To project future sales, they also analyze sales statistics. Sales managers typically have a bachelor’s degree along with sales experience.

What is the average salary for a marketing degree?

A marketing degree can be earned online and help you excel in a high-paying industry.

A marketing specialist in entry-level positions can expect to earn approximately $47,000 annually, according to PayScale.

According to the BLS, those who reach management in marketing, promotion, or advertising can earn more than $125,000 annually.