Online marketing courses will teach you how to reach your target audience through digital platforms. There are so many online courses to choose from it can be challenging to narrow down your options and decide what is worth your time and money. Below are the top ten online marketing courses.
- ClickMinded — Digital Marketing Course — Top Pick
- Alison — Free Diploma in E-Business — Most Affordable
- Digital Marketing Institute – Best for earning a Master’s degree
- Digiteers — Social Media Marketing Intensive — Best for Social Media Specializations
- Hubspot Email Marketing Certification Course: Get certified in Email Marketing — Best for Email
- Google Digital Garage – Fundamentals of Digital Marketing — Best For Beginners
- Coursera – Digital Marketing Specialization — Best For Both Analogue and Digital
- Simplilearn — Digital Marketing Certification Training — Best Advanced Course
- Udemy — Digital Marketing Course — Best for Platform-Specific Modules
- Udacity — Digital Marketing Nanodegree — Best for Real-World Projects
Our Ranking Criteria
You will find the best online marketing courses that provide practical training, real-world activities, analysis of successful campaigns, technical knowledge, and technical support to help you become a digital marketer. Before narrowing it down to the top 10, we researched 30 online courses in marketing.
Basic Ranking Criteria
Before you commit to an online course, you need to know how long it takes to complete, whether prerequisites are necessary, how flexible the schedule can be, and what type of certificate you will receive upon completion. We considered four key factors when evaluating each online marketing course we covered.
It takes time to complete, and these courses can take from several hours up to two years to complete.
No prerequisites. You can jump right into any course and start learning immediately.
Flexible schedule. We understand that you are busy. Part-time courses that are flexible and suited to your needs were selected.
Certificate of completion. Certificate of completion. All courses in this guide include a certificate of completion, which is an invaluable addition to your resume.
Advanced Ranking Criteria
These essential criteria apply to almost all online courses. We also considered key marketing factors, and these key factors include:
- This course covers various marketing skills and strategies, including funnels, frameworks, SEO, and web analytics.
- Our instructors are highly skilled and experienced marketers with extensive experience in digital marketing.
- Graduates of the course have been able to launch marketing campaigns and convert clicks into sales.
- Students interact with their teachers and classmates to create a sense of camaraderie through the online platform.
- This course uses hands-on, project-based exercises to help students put their marketing strategies into practice.
- This course introduces students to the essential techniques, vocabulary, and norms of digital marketing.
- This course is exceptionally applicable to 21st-century digital marketing and is at the forefront of the latest developments in digital marketing.
ClickMinded
Digital Marketing Course
Intelligent Award: Top Pick
ClickMinded is dedicated to teaching digital marketing. The Digital Marketing Course bundle includes seven courses that will help you increase your sales. Each class focuses on a different topic or space, such as social media marketing and content marketing, email marketing, search engine optimization, paid-to-advertise, sales funnels, paid marketing, result-driven online marketing agency, and email marketing.
The best tech companies, such as Lyft and Airbnb, teach these courses. Each course costs $997, but you can get all seven courses for $1,997 when you purchase the bundle. This course is more practical than any other course in this guide. Its website and sales funnels are excellent, the platform is modern and user-friendly, and the many courses make it an all-in-one resource for digital marketing.
- Price: $1,997
- Time to complete: 42 hours
- Prerequisites required: No.
- Flexible schedule: Yes
- Includes verified certificate of participation: Yes.
This course is for everyone. This bundle is for anyone serious about learning digital marketing, and the pile is worth its weight in gold after two lessons.
What we like and what we don’t
- Flexible scheduling, No interaction with students/faculty
- User-friendly platform Expensive
- There are many options in the bundle
Alison
Free Diploma in E-Business
Intelligent Award: Most Affordable
Alison is a top-rated online learning platform. It has over 20 million learners, 3.5 Million graduates, and 3,000 courses. This course will teach you e-business tips and tools to help you implement a successful business strategy.
To ensure their product or service reaches the right audience, students learn how to create, edit, track, and maintain a website. Google Analytics, Google AdWords, and GoogleAdSense are some topics that will be covered. This course teaches you how to master digital advertising via Google.
- Price: Free
- Time to complete: 6-10 hours
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: Yes.
This course is for everyone. This course is an excellent option for anyone who wants to learn about e-business marketing using Google. This free course takes very little time, making it a perfect choice for those starting in e-business marketing.
What we like and what we don’t
- No Cost Centers at Google
- Practical and actionable but not as comprehensive as other courses
- Beginner-friendly
Digital Marketing Institute
MSc Masters in Digital Marketing
Intelligent Award: Best for Earning a Master’s Degree
Digital Marketing Institute’s MSc Masters in Digital Marketing is a 2-year program that can be completed online. It culminates with a Master of Science degree. This program is the most time-intensive and comprehensive in this guide. This degree program will teach you how to not only play the digital marketing game but also how to be “an expert in your field.”
This advanced course series covers digital strategy and communications and search, social media, email, and mobile marketing topics. This platform is innovative and engaging. The program offers a near split between real-world research and actual-world implementation. Before joining the program, students must complete a bachelor’s degree in a business/marketing-related field and have at least one to two years of experience.
- Price: $11,850
- Time required to complete: Two year
- Prerequisites required: Yes
- Flexible schedule: Yes
- Includes verified certificate of participation: Yes.
This course is for everyone. This course is excellent for seasoned local online marketers looking to make a difference, and this program is best suited for experienced students who are serious about learning.
What we like and what we don’t
- Very comprehensive Expensive
- A powerful combination of theory and practice takes two years to complete
- Engaging platform For beginners/those who do not have a bachelor’s
Digiteers
Social Media Marketing Intensive
Intelligent Award: Best for Social Media Specializations
Digiteers Social Media Marketing Intensive: This intensive ten-hour course focuses exclusively on social media marketing. You can interact directly with the instructor and fellow students during this live course. Each live session includes a Q&A session as well as group exercises. A course trainer can provide one-on-one mentoring, a valuable tool to address specific issues regarding your content, product, or brand.
- Price: $1,345
- Time taken to complete: 10 Hours (four sessions of 2.5 hours each)
- Prerequisites required: No
- Flexible schedule: No
- Includes verified certificate of participation: Yes.
This course is for everyone. This course is a good fit for anyone who wants to learn social media marketing online. You can interact with the class participants in real time if you can attend.
What we like and what we don’t
- Live courses Scheduling less flexible
- Group work, Q&As, and mentorship by a social media expert are all available, which is quite expensive.
- Specific modules about different social media platforms
Hubspot Academy
Email marketing certification course: Get certified in Email Marketing
Intelligent Award: Best for Email
The HubSpot Academy Email Certification Course is designed for email marketing experts. This course will teach you how to create an email strategy that helps you grow your business and career. This 3-hour training will teach you the tools and systems needed to build an email marketing campaign. It also teaches higher-level skills such as trust-building and forging a personal connection with your audience. You’ll be able to use the free HubSpot email marketing tool by the end of this course.
- Price: Free
- Time to complete: 3 hours, 18 minutes
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: No.
This course is for everyone. This course is for anyone looking for short, inexpensive email marketing training, especially if they plan to use HubSpot email services.
What we like and what we don’t
- Flexible scheduling does not include a certificate of completion
- Beginner-friendly
- Free
Google Digital Garage
The Fundamentals of Digital Marketing
Intelligent Award: Best for Beginners
Google’s Fundamentals of Digital Marketing course contains 26 modules designed for beginners in digital marketing. Although many of the other systems in this guide can be used by digital marketers with some experience and training, Google’s Fundamentals of Digital Marketing course is designed for beginners. It teaches you how to do essential digital marketing. The platform and course design are simple and easy to use. Topics covered range from analytics and data insight to e-commerce, social media, and more. This course is perfect for beginners. You will need to pass a final exam that contains 40 questions after you have completed the 26-module course. You will receive a certificate that you can share with others to display on your resume and LinkedIn profile.
- Price: Free
- Time to complete: 40 hours
- Prerequisites required: No
- Flexible schedule: Yes
- Includes a verified certificate of participation: Yes, if you pass the final exam
This course is for everyone. This course is ideal for anyone who wants to get started in digital marketing. It’s completely free, thorough, user-friendly, and accessible. Industry professionals also highly recommend it.
What we like and what we don’t
- Flexible scheduling Takes more time than other courses
- Free
- A comprehensive and user-friendly
Coursera
Digital Marketing Specialization
Intelligent Award: Best for both Digital and Analog
Coursera’s Digital Marketing Specialization bundle includes seven courses that give an overview of digital marketing skills as taught by industry professionals. This guide is the only one that consists of both digital and analog marketing modules.
It’s ideal for students who want to be able to work in and outside of the digital world. Marketing in the digital age, digital marketing analytics in theory and practice, digital media principles and strategies, digital media, marketing and media, marketing in an analog environment, and a capstone project in digital marketing where students put their new skills to use.
This specialization is available as part of the 100% Online iMBA at the University of Illinois at Urbana-Champaign. You can receive credit for this specialization if accepted to the iMBA program.
- Pricing: 7-day free trial; no obligation to audit; $79/month for verified track
- Time required to complete: 8 Months (5 hours per week).
- Prerequisites required: No
- Flexible schedule: No
- Includes a verified certificate of participation: Yes, if you upgrade the track
This course is for everyone. This specialization is for students who are looking to be able to market in both digital and analog markets. Students who are interested in applying to the UIUC iMBA Program or students who wish to have the opportunity to audit for no cost would also benefit from this specialization.
What we like and what we don’t
- Multiple modules Full access requires a paid upgrade
- You can audit for gratis or take course credits towards iMBA. A long-term commitment is necessary to complete the specialization
- Flexible, self-paced schedule
Simplilearn
Digital Marketing Certification Training
Intelligent Award: Best Advanced Course
Simplilearn’s Digital Marketing Certification Training program is a comprehensive training program that leads to Master’s degrees in all sub-courses. This program provides advanced knowledge of SEO, content, PPC, and digital analytics.
It includes social media (with a Facebook Blueprint Voucher), digital strategy, mobile marketing, and mobile marketing. This online course is interactive and live, therefore, more personal and engaging than many others. It may also be more challenging to fit it into your busy schedule. Students can choose electives in advanced, specialized areas to complement the core certification courses.
- Price: $1499
- Time to Complete: One Year
- Prerequisites required: No
- Flexible schedule: No; courses are taught live on weekends
- Includes verified certificate of participation: Yes
This course is for anyone who wants to learn. This course is an excellent fit for serious digital marketers who want to learn more through interactive, live classes. The live classes will last approximately three hours each weekend.
What we like and what we don’t
- Designed to be oriented around advanced, specialized knowledge. Less flexible scheduling
- Live, interactive classes
- Advanced certificates
Udemy
Digital Marketing Course
Intelligent Award: Best for Platform-Specific Modules
Udemy’s Digital Marketing Course bundle includes 12 courses. This course is much more user-friendly than other guides and breaks down the program into specific platforms. You can find mini-courses on Facebook, Instagram, Pinterest, LinkedIn, Pinterest and app, Quora, and Twitter marketing.
Also, you will learn how to create a website and use Google Ads. Each mini-course is broken into short lectures that take less than five minutes. This makes the material easy to understand and easily accessible. If you want to finish the course in half the time, the instructors suggest you watch at 2x speed. You can move at your own pace, break the material into sections and jump to the parts that interest you most.
- Prices: $1299.99 or the possibility of getting a considerable discount
- Time to complete: 22.5 hours
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: Yes.
This course is for everyone. This course is for students interested in digital marketing strategies targeting specific niches and platforms.
What we like and what we don’t
- Flexible scheduling focuses more on platform-specific strategies rather than building a foundation in digital marketing.
- Excellent for niche tips and strategies
- All 12 courses included in the bundle
Udacity
Digital Marketing Nanodegree
Intelligent Award: Best for Real-World Projects
Udacity’s Nanodegree in Digital Marketing teaches you many modules, including content strategy, social media marketing, and SEO. It also teaches you how to use Google Ads, display ads, email marketing, Google analytics, and search engine marketing with Google Ads.
This is a tremendous all-around course, which is both beginner-friendly and valuable for experienced digital marketers. The course’s focus on industry experts and real-world projects sets it apart from other classes. Udacity offers career services for students. To help you make a good impression on future or current employers, Udacity offers career services such as resume feedback, GitHub portfolio review, and LinkedIn profile optimization.
- Price: $1,017
- Time required to complete: 3 Months (10 hours per week).
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: Yes.
This course is for everyone. This course is for students who can commit 10 hours per week for three months to start a career in digital marketing. This course is ideal for students interested in building portfolios and learning hands-on.
What we like and what we don’t
Hands-on projects Relatively large weekly commitment
Flexible scheduling
A comprehensive yet user-friendly
Online Marketing Course Comparison Chart
Course price features
ClickMinded — Digital Marketing Course – Top Pick $1997 No prerequisites
Flexible schedule
Includes a verified certificate of participation
Alison — No Prerequisites — E-Business Diploma — Most Affordable — Alison
Flexible schedule
Includes a verified certificate of participation (with a $49 fee).
Digital Marketing Institute — MSc Masters In Digital Marketing — Best to Earn a Master’s Degree $11,850X No prerequisites
Flexible schedule
Includes a verified certificate of participation
Digiteers — Social Media Marketing Intensive — Best for Social Media Specializations $1345 No prerequisites
X Flexible schedule
Includes a verified certificate of participation
Hubspot Academy — Email Marketing Certification Course — Get Certified in Email Marketing — Best For Email — No Prerequisites Required
Flexible schedule
X Comes with a certified certificate of participation.
Google Digital Garage — The Fundamentals of Digital Marketing — Free for Beginners — No prerequisites
Flexible schedule
Includes a verified certificate of participation
Coursera — Digital Marketing Specialistization — Best for Analogue and Digital Marketing. 7-day free trial; audit is free; $79 per Month for track X. No prerequisites
X Flexible schedule
Includes a verified certificate of participation
Simplilearn – Digital Marketing Certification Training – Best Advanced Course $1.499 No prerequisites
Flexible schedule
Includes a verified certificate of participation
Udemy Digital Marketing Course — Best Platform-Specific Modules $129.99 or the possibility of a considerable discount. No prerequisites
Flexible schedule
Includes a verified certificate of participation
Udacity — Digital Marketing Nanodegree — Best for Real World Projects $1,017 No prerequisites
Flexible schedule
Includes a verified certificate of participation
Tips to Succeed in an Online Marketing Course
- Taking into account the cost.
How much do online marketing classes cost?
Prices for online marketing courses vary greatly. For a free system, you can expect to pay $0 to $12,000 to enroll in a complete program run by an elite business school. Many fee-based courses allow you to make monthly payments instead of paying upfront. Some studies charge monthly, so the faster you finish the system, the more you can stop paying the monthly fees. You can still audit the classes if you don’t need or want a certificate.
My employer will pay me for the course.
Many employers will reimburse or subsidize employees for professional development courses and programs; it is worth talking to your boss or HR department. Most likely, your employer will cover or at least subsidize the cost of digital marketing training.
- Get your tech squared away.
These online marketing courses do not require special software; you can access all course materials from your browser. You will need streaming video support on your computer, so ensure you have an internet connection with a reliable speed and at least an i5-level processor.
- Make sure you use the correct study resources.
This guide includes courses targeted at digital marketers who are already professionals. You can find beginner-friendly resources that you can use before or during your online period (s). These include Donald Miller’s book Building a StoryBrand: Clarify Your Message so Customers Listen and Jonah Berger’s book Contagious: Why Things Catch on.
Commonly Asked Questions about Online Marketing Courses
What are the jobs you can get after taking an online marketing course?
An online marketing course will prepare you to work in various marketing roles, such as content manager/strategist, SEO specialist, and digital marketing manager. You’ll need to take at least one online course and build a portfolio of work that you can show potential employers.
Do you offer free online marketing courses?
There are many free online marketing courses, some of which we have included in this guide. Free online courses are a great choice if you’re just beginning marketing or want to explore different specializations. It is worth spending money on a formal course that offers personalized feedback for more experienced marketers who want to improve their skills.
What is the average length of an online marketing course?
Online marketing courses can last as little as one hour or two years. Most classes last approximately three to four months and require between 3 and 5 hours per week.
How do I learn about online marketing?
Digital marketing is also known as online marketing. It involves marketing via the internet and other digital communication channels, such as email, text, and multimedia messaging. These online courses in digital marketing, such as the one described here, are an excellent way for you to learn how to market your business online.
While some online courses focus on digital marketing basics, others focus more on specific platforms such as email and social media. This guide contains a list of online marketing courses that are affordable, self-paced, beginner-friendly, and reasonably priced.
What are the best online courses in marketing?
The best online courses in marketing depend on what you hope to gain from the experience. For example, if you want to learn the basics of digital marketing, then a course like The Complete Digital Marketing Course from Udemy would be a good choice.
However, suppose you want to specialize in a specific marketing area, such as content marketing or social media marketing. In that case, you might choose a course that focuses specifically on that topic.
What is online marketing program?
The online marketing program is a curriculum that provides students with the skills and knowledge necessary to succeed in online marketing. The program covers online advertising, search engine optimization, web analytics, and social media marketing.
An online marketing program is designed to give students the ability to think critically about online marketing strategies and apply them effectively in various real-world situations.
How do I start learning marketing?
There is no one answer to this question, as it depends on your prior knowledge and experience in marketing.
However, some basic steps to start learning marketing include reading introductory books or articles on the topic, attending relevant conferences or seminars, and enrolling in formal marketing courses at a college or university.
Additionally, gaining practical experience through an internship or working in a marketing role at a company will also benefit from learning more about marketing.
What skills are required for marketing?
To be successful in marketing, one must possess strong communication and interpersonal skills. They must be able to articulate their thoughts clearly and persuasively to both internal and external stakeholders.
Additionally, they must be adept at managing projects and campaigns and have a keen understanding of data analysis and consumer behavior. Furthermore, creativity and innovation are essential in developing marketing strategies that can capture the attention of target audiences.