Digital marketing is one of the best ways to reach a large audience. However, it can be a daunting task to do for newcomers. From tools to memorize, SEO terms, and constant content production, not everyone may quickly grasp it on the first try.
Because of this, you need o to have the adaptability to be able to learn things as you face them. After all, the industry is constantly evolving, and there are new updates every day. You will also work with different teams and clients of other cultures.
The good thing is that these skills can be quickly learned with patience, and you can continuously improve yourself to match new market demands. It is also enriching to reach millions of people daily, making you quickly passionate about the task.
Here, we’ve compiled some common skills expected from a digital marketer. You may even have a couple of these already. If not, now is the chance to dedicate time to honing your knowledge about these.
1. Search Engine Optimization
You may have already heard about this, even if you’re only starting in the industry. SEO, short for Search Engine Optimization, plays a big part in determining which content is shown first by search engines. Its ins and outs are primarily technical, as it deals with keywords, analytics, and links.
However, even having a basic grasp of the reasoning behind it instantly gives you a leg up in learning its applications.
SEO and digital marketing are inseparable at this point, so you will have to learn about this in one way or another. Another relevant topic is Search Engine Marketing, which incorporates paid advertisements for the brand you will promote.
Once you’ve mastered the topic, you’ll instantly have something to include in your resume to make it stand out in the digital marketing industry.
2. Data and Analytics
When it comes to digital marketing, data is your most significant friend. Here, you get a concrete basis behind the decisions you will make. For this, the most-used tool is Google Analytics, which is streamlined and linked to the search engine. Here, you will learn more about the behavior of your target market. This data can then drive traffic or website views towards your brand.
As a beginner, you must familiarize yourself with how to summarize blocks of data into reports that can be easily understood. This will then be implemented in your next marketing strategy. Remember that the data is continuously changing, and descriptions are constantly updated.
3. Social Media Marketing
Through social media, you get a more stable platform for advertising. Here, target audiences are already categorized. Usually, there are also tried-and-tested trends for each social media platform, which allows you to create more specific marketing campaigns.
With social media, the data is best crafted with a specific image and tone to maximize the platform used. For this, there are multiple methods used by digital marketers, including using keywords and hashtags, social listening, and live-streaming.
4. Written communication
This is especially important for creating social media posts. For this, you must make a story that will captivate your target audience. If you can capture attention with short slogans or a complete article, you already have an asset many employers will want. Usually, this is used for SEO-related campaigns.
This one takes more time to master, as communication skills are absorbed after constant practice and observation. Aside from this, companies usually have a preferred company voice and tone for their advertisements.
For this, good tool for practicing is WordPress and Blogspot. You can also benefit from observing different articles by different companies, specifically by seeing how they integrate keywords into each one.
5. Basic Design
Digital marketing is more effective when images are used to capture attention. It doesn’t have to be advanced, although creating a more eye-catching one is always preferred. Because of this, one of the best skills you can have as a digital marketer is the ability to develop essential art. This extends to simply creating simple layouts, inspiration boards, and critical posters. This can help in presenting your ideas to the company you will serve.
Some design tasks are too simple to be sent to the Graphic Designing team, which is why they are sometimes handed to you.
6. Email Marketing
Email is still one of the best ways to market directly to customers, and it can also be seen as more official by your customers. The fact that it can be ignored, yet is still sent directly to their email, makes a big difference. Because of this, it has a significant role in ensuring that your marketing strategy succeeds. It affects customer engagement, brand awareness, and the generation of leads. Its contents mainly revolve around any new sales, discounts, and vouchers you offer.
For this, you will have to learn how to write more persuasively, create eye-catching designs, and optimize your plan to send only to the people who will most likely read it.
7. Interpersonal communication
With all the tools involved in digital marketing, it is easy to forget interpersonal communication. However, it is still essential as you must regularly communicate with different people to plan your marketing campaign, persuade potential clients, and more.
For this, know how to be able to sell your ideas effectively. Knowing when to speak up, build your credentials, and establish harmony with your team is essential. This also helps you establish a network that can help you climb the career ladder.
Once you’ve mastered the basics of digital marketing, your roles will eventually expand, allowing you to lead some projects. Some of these are make-or-break projects that can be shining testaments of your skill in your resume, so be prepared for it. You will have to learn how to effectively hand out tasks to team members while considering their skills and performance. There are also times when you will have to train team members to maximize their potential.
For digital marketing, you will have to be familiar with channels for deliverables, managing people, and handling a project in all phases. For this, both social skills and tools can help you.
Tools can specifically help in data organization, office communication, and prioritization of tasks. It is then up to you to be more agile when navigating through everyday demands to be ready for anything new.
9. Research skills
For more complete and accurate results, you will need to have a good foundation in qualitative and quantitative research. After all, you must create a strategy proposal before implementing it. Challenging clients will need data and trustworthy information, which you can only get with thorough research.
The skills you will use for this mainly involve problem-solving and data analysis. The essential trait of curiosity is also always beneficial for this. To get a stronger foundation, there are available courses offered online for this. With practice, you will be breezing through big data blocks in no time.
As we can see, digital marketing requires both soft and technical skills. Most of the time, what you do employs different skills that will depend upon your situation. Eventually, you’ll find similar patterns that keep it familiar while finding newer things that keep it fresh and exciting. This makes digital marketing a gratifying profession for anyone.
This involves writing, copywriting, search engine optimization (SEO), search engine marketing (SEM), social media knowledge, email marketing, and researching.
You can develop it by enrolling in short courses, actively observing companies’ marketing campaigns, and networking with other digital marketers.
It is short for Search Engine Optimization, and it is editing a website’s content to make it more visible on the results page of search engines.
For beginners, it is best to acquaint yourself with the industry terms by reading how-to guides like this one. Beginner videos are also available for free online.
One of the most accessible ways of learning marketing is familiarizing yourself with communication skills, which helps in persuasion and content writing.
Keep in mind that digital marketing is all around us nowadays, which is why there is a high chance you have seen its products. The first step is to actively observe the ones you’ve seen and take introductory courses to learn more.