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The Beginner’s Guide to Online Marketing

This is the most comprehensive and complete introduction to online marketing you will find anywhere.

This Guide: Why Did We Write It?

Online marketing is moving at lightning speed. You need a solid foundation to think critically and act independently. This Guide was created to provide the mental tools to excel in an aggressive industry.

There are many guides to marketing, and you can choose from textbooks or online video tutorials. We felt something was missing. A guide that begins at the beginning to provide already-intelligent professionals a healthy mix of tactical and strategic advice. This gap is closed by The Beginner’s Guide to Online Marketing.

Who is this Guide for?

This Guide was written for first-time marketers, small-business owners, entrepreneurs, entry-level and mid-level candidates, and marketing managers who need resources to help their direct reports. Whether you’re looking to start an online marketing agency or just learn more about local online marketing for your business, you’re at the right place.

We want you to be confident in your marketing strategy.

What amount of the Guide should you read?

This Guide is meant to be read from cover to cover. Every new Guide builds on the last one and reinforces the core idea that marketing should always be evaluated holistically.

This should be done regarding growth frameworks and systems, not campaigns. This Guide will help you link the many parts of marketing to your ultimate goal, which is ROI.

To improve your online marketing, create or update your website and blog

Step-by-step Guide on how to create a website

  • Compare the Best Website Builders
  • The Top Web Hosting Companies
  • How to start a blog that makes money
  • Learn how to make money blogging
  • Compare the Best Blog Platforms and Websites

Top-Rated SEO Tools for Optimizing Online Marketing

An SEO tool is essential if you want to improve your online marketing. Here are the top options.

  • SEMRush – Best SEO Software Overall
  • Ahrefs – The Best Advanced SEO Software
  • Yoast – Best SEO Plugin for WordPress
  • Screaming Frog – Best SEO Crawling Software
  • Pitchbox – Best Outreach Software

Keep your customers in mind

Your business’s lifeblood is your customers, prospects, and partners; you must create your marketing strategy around them.

Understanding your customers is step one of marketing. This can be difficult when working with such diverse audiences. This Guide will help you (1) build personal relationships at scale and (2) create customer value propositions that lead to ROI for your business. Get Started

Your Marketing Framework

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Great marketers see campaigns as a way to make money. But, mediocre marketers tend to think in terms of campaign strategies. How to position your marketing strategy as a revenue-generating engine that generates a steady, positive ROI for your brand

The days of superficial branding are gone. You can leverage metrics to create a steady revenue stream.

Create your brand’s story

People spend money with both their emotional and rational brains. Marketing frameworks that appeal to both are the most successful.

Storytelling can be one of your company’s most powerful tools for creating customer relationships. This Guide will help you understand the basics of telling your company’s story. Get Started

Traffic Acquisition Foundations: How to Get them to Your Site

Even if your website, blog, or product is the best, it won’t help your business grow.

This article will show you how to bring visitors to your site using free and paid traffic acquisition methods.

Make sure you get the plumbing right: The Foundations of Conversion Optimization

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Traffic acquisition is only one part of marketing; you must build a strategy to drive sales.

Conversion optimization refers to (1) converting visitors into customers and (2) converting customers into repeat customers. This article will show you how. Get Started

Content marketing can help you build connections with your audience

Content marketing goes beyond blogging. Your business can grow with content like articles, guides, webinars, videos, and even email signatures.

You should be able to build trust and produce outstanding quality. Make sure you are capturing the right metrics. To generate ROI, create content. You can measure the right results. This Guide will show you how.

Advertise with Paid Channels to Find Customers

Most people have heard of paid channel marketing. This topic is also known by other names such as Search Engine Marketing (SEM), Online Advertising (PPC), and Pay-per-click marketing (PPC).

Marketers often use these terms interchangeably to describe the same concept: traffic bought through online ads. This is a technique that marketers usually avoid because it can be costly; however, it will place you at a disadvantage.

Companies often run PPC campaigns without limiting their budgets. Why? Because it is essential to generate an ROI. This article explains the basics. Get Started

Email Marketing can amplify 1:1 connections

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Email marketing is often criticized. Why? It’s spammy in most cases. Email marketing can be very effective if done correctly.

It is crucial to prioritize the human-to-human connection over the sale. You can balance automation and personal touch. This article will show you how. Get Started

Affiliate marketing can drive incremental sales

It is hard to believe the Internet is already several decades old, and affiliate marketing has existed since its inception of internet marketing.

This is an excellent solution for businesses that are cautious about taking on marketing expenses upfront. Affiliate marketing can help create a new revenue stream for your eCommerce or B2B company. Get Started

Search Engine Optimization (SEO) – Get found

Search engines can be a powerful tool for reaching new audiences. Google and Bing are looking to provide their customers with the best possible user experience.

A strong SEO strategy ensures your website content is as good as possible. Step 2 is to communicate user experience information to search engines, so you rank in the right place.

SEO is competitive. It has been called black art. Here are some tips to help you get started. Get Started

Public Relations can help you spread the word

You have launched a great product or service. What now? Now you must spread the word. Good PR can be more cost-effective than advertising if done correctly.

You don’t need to be a top-notch consultant or agency to help you. Make sure you understand what you are doing and the expected ROI. PR is all about relationships. This Guide will help you ignore the noise and concentrate on tangible, quantifiable results. Get Started

Social media is not just about a Twitter account or Facebook page. When done correctly, social media can be a powerful tool for customer engagement and a web traffic driver.

It is easy to fall for the hype and create profiles across every social media platform. This is the wrong approach. It would be better to focus on the channels through which your brand is most likely to reach key prospects and customers. This article will help you make that decision. Get Started

A Quick Note about Mobile

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Many businesses aren’t optimized for the mobile web. We live in a multi-platform world, and smartphones and tablets are dominating.

You are losing money if your website is not optimized for mobile users.