Today, every business must be online. Online presence is essential for all businesses, even small ones. Otherwise, they may miss out on potential customers looking for local businesses products and services. Local digital marketing can help increase customer base and revenue and grow a company. If you want your business to succeed, take some time to find out more about local digital marketing.
The Local Landscape – Local Matters
Millions of local searches get performed each month. Google searches for “near me,” which include “near me,” have grown 34 times more than they were four years back. Although many transactions still occur in local shops, it is essential to have an online marketing presence to allow as many people as possible to find the business and decide to visit the storefront.
Around 85% of transactions still take place in local shops. People are now able to search online for information about local stores. Nearly 3/4ths of people who do a local search using their smartphone will be able to visit the business within 24 hours. More than 25% will make a purchase.
Today’s Consumer Behavior
Today’s consumers have higher expectations and want immediate action. They are more likely to take immediate action when they feel motivated. Consumers are more likely to act in the moment based on what they see, and they tend to be more loyal to what is most important to them than brands. On average, people check their phones 150 times daily and spend 177 minutes online daily. They spend, on average, 70 seconds online each time they check their phone.
Everything was founded on physical locations in the past. Although some businesses did have websites, they mainly told customers where to find their local stores and offered little to the customer. The business’s physical location was the main factor in decision-making, and it ignored its website if it had one.
Digital marketing is driving offline sales today. The number of store visits declined from 2010 to 2014, and the average consumer spends around twice as much per visit to a store than in 2010. Even though they have never been to the store, consumers rely on the internet to find local businesses, and they also check out other websites before visiting the store.
Digital Marketing: Why not?
Local digital marketing can help businesses reach new customers, increase revenue, and create jobs. This allows the company to grow dramatically, making it far more profitable than a company without a digital footprint.
Businesses that successfully used digital marketing in the past year were three times more likely than those without a website to increase their calls, leads, and sales. The top 20% of small business owners who used digital marketing successfully sourced 43% from outside the United States or Canada last year. This means that there is a larger potential market for them.
Small to medium-sized companies that utilized digital marketing experienced revenue growth nearly four times that of businesses without one. The top 20% of digital marketing-using businesses earned roughly twice the revenue per employee as other businesses.
Google can help you grow your business
Given all the benefits of digital presence and local marketing, you’ll want your business online as soon as possible. Google lets you quickly set up your digital company and get your business online. The beginnings of a digital strategy plan will be created for you to concentrate on improving your marketing plan and reaching more customers.
These three steps will help you start your journey to establishing a solid online presence and improving your digital marketing. You will need to create a listing for your business, set up a website, and advertise so that you can get more customers. It doesn’t take much time, but paying attention to each step is crucial to attracting more customers to your business with your website, ads, and business listing.
Register a business listing
First, create a Google My Business listing. It is often the first thing that customers see when they search Google for local businesses like yours. By updating your information, you can connect with them via Google Maps. Your address, hours, and other information necessary to your business are all things your customers will be looking for before giving you a chance. Local business searches are 40% about the hours of operation, and keeping this information current will ensure that your customers find the correct information.
To bring your business to life, add photos to your business listing. Unique images of your products, staff members, or other relevant business information are welcome. People are more likely to look at photos to learn about a company, and companies with pictures in their listings get 42% more inquiries for directions. Your phone number is vital as mobile users can only click one button to connect with your business.
Your Google reviews will link to your business listing. Make sure you keep up with this. Responding to reviews online will help you build brand loyalty. You can be notified if customers leave a review. This allows you to reply with your opinion, offer solutions, answer questions, or thank them for their support.
Insight reports are also available for Google business listings. These reports will let you see what is working and needs to be changed. This report allows you to see how your listing affects your business. It also shows how searchers find your business and how they interact with it. You can also see what times of day or week your customers are most likely to be looking for you. It will show you if customers call for additional information, request directions to your store, or visit your website to search for the information they need.
Create a great website
Local digital marketing success is dependent on a great website. Your potential customers will be eager to see your website before visiting your local store. Over 40% of those looking for businesses online will search for websites, and the website is the most clicked element in Google’s business listings.
You don’t have to spend a lot to build a website that offers e-commerce. Start with a professionally designed website. Websites aren’t too costly, but they will be well-built. They will also include all the necessary features to help customers and attract new customers. If you have a well-built website, it can help your business grow.
Register your domain name to host the website. Next, ensure you have consistent graphics and readable text. Likely, you will also want to include tools. Start your website using the information in your business listing. Then, customize it with photos and business details. Ensure you have any information your customers may need before buying from your business. Also, make it easy for them to find the right product.
Do you need a new website? Or updates to your existing site? Our website design and development services are available.
Advertise to Get More Customers
Google ads will help you be available when the customer is in need. These ads are perfect for local businesses and have a wider reach. Be sure to target local customers and use different ads to reach a wider audience. Connect to Google My Business for address information and callout extensions to highlight special deals and track phone calls.
You can also tap into micro-moments by targeting ads at the customer’s buying stage. Choose keywords that match the moment. Next, ensure you can connect with customers. After the search, use the display network to communicate with customers.
Get started with local digital marketing
Local digital marketing and an online presence can hugely impact your business, leading to increased sales, rapid growth, and a more extensive customer base. You can use the three steps below to get the most out of your digital presence.
Are you ready to get started? Evergreen Digital Marketing can help you. Contact us today for the support you need in your digital marketing efforts.