Quotes can be re-shared endlessly. This is one of those things you can be sure will work, no matter how often it’s done. Quotes never get old.
Sharing quotes can be fun because they get more re-shares and comments. However, any interaction can improve your Klout Score.
It’s nice to have friends around, and it’s hard to resist quotes: You might hear from someone you’ve not spoken to in a while.
These are some tips to increase your social media interactions using quotes!
Know Your Sources
Many sites collect quotes you can use, share, and be inspired by.
- This resource is a great way to engage followers with fun quotes from famous people. You must make sure that fake quotes are easily identifiable if you share them. This is ethically speaking.
- Quotery.com offers high-quality quotes. There won’t be millions of unverified quotes. They hand-pick and arrange the best selections that you can be inspired by. They also have visual quotes:
Play With Hashtags
Although hashtags should not be used too often (especially on Facebook), they can be a key to being discovered on social media in many cases. When I use a popular hashtag, my Google Plus updates are hot.
Searching Google Plus/Explore gives you a lot of hashtag ideas for your updates (on Twitter and Google Plus):
These are my top favorite hashtags on Twitter and Facebook.
- #quoteoftheday
- #inspirationalquotes
- #lovequotes
Create Visual Quotes
They have been increasing in popularity for some time now and work well on Google Plus, Pinterest, and Facebook. You shouldn’t use them too much on Twitter, as most users don’t like visual tweets.
I love using visual quotations in a consistent way, such as
- “My Wednesday ‘AHA’ moment”
- #MondayQuote
- “Friday Food for Thought,” etc
This social media editorial tradition can help you engage and connect with more friends each week, and it helps you stay organized and makes you accountable. In social media strategy, consistency and creativity are key!
There are many tools available to create visual quotations. These are my favorite tools:
- Canva: Because of its ease, flexibility, and amazing screenshots
- Chisel: To create a bookmarklet for your browser. Tweeting and pining quotes is a great way to enjoy an article. This bookmarklet makes it easy to do this efficiently and visually.
Visual quotes are great for expanding your reach beyond your niche. Google Plus has many communities focused on visual quotes, and you can join these groups to get involved and meet new people.
- Love & Friendship Quotes
- Famous Quotes
- Top Quotes
- Inspirational Quote
- Positive Inspirational Quotes
Pinterest is a great place to find visual quotes. A group board is one of the best ways to make the most out of Pinterest’s visual quoting.
- Quotes Group Board Pinterest
- Quotes Group Board
- Inspirational Quotes Group Board
You can see how active these boards are! The majority of the pins are shared and liked a lot. Visual quotes and group boards are a great way to increase your Pinterest interaction.
Flickr is your friend. Flickr photo quotes can help increase brand visibility. Your unique photographic quotes will make you a valuable guest in the most active Flickr groups.
Visual quotes are great as they can be used across multiple channels and significantly increase your reach (especially when you integrate them into your branding using the approach described in the previous column). Visual quotes are also great because you can incorporate them into your content to enhance your posts. They can also be used to create other content types, such as repackaging.
Repackage
The beauty in incorporating quotes in your social media marketing strategy is that they can be used to create fantastic content, no matter what packaging you use:
- Slideshare allows you to grab your visual quotes, create a stunning presentation and share it with the world. Take a look at what @problogger has done (notice the number of views!) Slideshare can also be hot on LinkedIn.
- Make an inspiring video by combining your visual quotes! Animoto, a tool that makes it easy to do this in minutes, will allow you to do it quickly. You can now market on Youtube and again on Pinterest (but this is with the collection span>
This concept has the advantage that you don’t need to spend hours creating content. While you enjoy interactions, you can keep your weekly social media editorial promise and repackage the collection into new shareable content. For example, here are some examples:
- For a better visibility, commit to creating original visual quotes every week, for example, every Monday. Tag them #MondayQuote. Your hashtag should be short. It could end up being a Twitter chat.
- You can also use other hashtags to share original quotes on your social media channels (Facebook and Twitter, Google Plus, Pinterest, Google Plus, Google Plus). It may be a good idea to tweet the text version to avoid visual content being posted on the Twitter span.
- Search popular Pinterest group boards and apply for a post.
- Join some of the most active Google Plus communities or Flickr groups to start commenting and posting about quotes.
- You’ll be able to create an excellent Slideshare presentation with enough amazing quotes in months (but don’t forget to brand it!). That month is spent promoting the production.
- Next month, grab all the visual quotes and create an inspirational video using Animoto. It will also include music. Upload it to your Youtube channel, and rank it.
- You will have a lot of original content and new connections after a few months.