Online Marketing Jobs: How to Find the Right Position for You

The job search process is not without stress and anxiety. Online marketing jobs are no exception. It is essential to find the right person for you. Your skills should be fully utilized. You want to be well paid. There are many factors at play, and you need to consider them all.

However, spending too much time looking for roles can lead to losing focus and many Amazon reviews. Searching for the perfect salad bowl or the best one is not enough. You need to be able to sit down at your computer for hours. What happens next? What happens?

This article has two purposes. We want to get rid of any buyer’s regrets you may have after you settle on a job. We want you not to get too obsessed with researching your next job in online marketing. We are providing the correct information for you to make an informed decision. While it is more important to choose the right thing than the wrong, it’s okay to be deliberate if this is your first time in digital marketing. You’ll be around for quite a while, chances are.

Our modus operandi overviews several digital marketing disciplines and describes the various roles you will encounter. We will discuss the average pay for each position (per Glassdoor in the United States) and the responsibilities and qualifications required for each digital marketing job. Our digital marketing experts will also be sharing their insights along the way.

This guide can be used as a career plan as you progress through the ranks. Let’s get to it!

And remember…

It is only remarkable because it isn’t yours.

But first…

A Word About Entry-Level Marketing Jobs

A false narrative that many people believe is true is that entry-level marketers need to have the experience to be hired. Many entry-level jobs in marketing don’t require any expertise, and they will also train on the job. There are many marketing internships. Marketing interns are like indentured servants, making steady money, learning trade secrets, and getting the inside track at their companies.

Right. Let’s now get to work in digital marketing.

Product Marketing Jobs

What’s product marketing?

Product marketing is a combination of marketing, product, and sales. Product marketers are responsible for positioning and messaging for new products. They are responsible for focusing their efforts on existing and potential customers (leads and prospects). Customers need to be able to use the products and learn about new features, and sales teams must also know how to talk about products. These operations are smooth and consistent because product marketers ensure they run smoothly.

Get it from an Expert

“Product marketing is the ultimate cross-functional marketing position. We are responsible for the product’s positioning, messaging, and go-to-market strategy. We also collaborate with Sales and Customer Success to drive adoption and in-market demand. There’s never a dull moment!

– Heather Widman is the Director of Product Marketing at WordStream

Product Marketing Specialist

Average base pay: $69,500

Experience: 2-5+ years

Skills Excellent verbal and written communication skills; detail-oriented, analytical; able to multitask

Responsibilities:

• Conduct competitor research. This includes analyzing and seeking out marketing and sales materials from competitors
• Use your strong writing skills to create blog articles, white papers, and webinars.
• Use customer stories and insights to develop, implement and manage testimonial/referral programs
• Collaborate with sales, marketing, tech, and sales to create and present product roadmaps
• Get relevant insights from customer and online data

Product Marketing Manager

Average base pay: $113,200

Experience: 3-5+ years

Skills Great verbal and written communication skills, excellent organizational and program management skills, and the ability to meet deadlines consistently.

Responsibilities:

• Development of communication materials and collateral to promote new functionality and services to prospects and customers
• Continue to learn and master buyer/customer profiles
• Host client meetings and forums to promote new products and get feedback
• Give the sales and marketing team the strategic messaging they need to create proposals templates, presentations, datasheets, website content, pitches, and other collateral

Director of Product Market

Average base pay: $167,000

Experience: 7-10+ years

Skills Outstanding verbal and written communication; demonstrated ability to manage multiple stakeholders/projects; proven ability to develop operational KPIs; utilize data; a strong leader who thrives under pressure.

Responsibilities:

• Share performance metrics with key executives in the organization
• Partner with an engineering leader to achieve a balance between value and speed to market
• As an external and internal expert in product knowledge and implementation
• Provide an ongoing stream of product innovation that improves KPIs with the frequency, scale, frequency, reliability, and reliability revenue to drive significant business decisions

Content Marketing Jobs

What’s Content Marketing?

Content marketing is all about creating and distributing valuable, informative, and relevant content to a clearly defined audience and encouraging members of that audience to interact with your brand meaningfully–whether that’s in the form of a site visit, a sale, or a content download. Blog posts are the most common form of marketing content; email newsletters, white papers, landing pages, and product descriptions are all forms of content marketing.

Content Marketing Specialist

Average base pay: $50,400

Experience: 1-3+ years

Skills Excellent writing and grammar skills. Can adopt different styles/tones. Sharp eye for line editing. Able to meet deadlines.

Responsibilities:

• Create search-friendly content that is both useful and attractive to readers and prospects
• Create landing pages, product pages, and white papers. Newsletters, social media campaigns, and other collateral are all possible.
• Copyedit a range of content for digital and print
• A general understanding of SEO techniques, including link building, site structure, image optimization, keyword-centric copywriting, and keyword research

Content Marketing Manager

Average base pay: $66,100

Experience: 3-7+ years

Skills Excellent writing skills and grammar; excellent understanding of SEO best practices; ability to analyze traffic and convert data; coordination and management of an in-house/freelance writer team; power generate blog topics

Responsibilities:

• Keyword research is a great way to create blog topics that are focused on specific business goals
• Assist in managing a team of freelance/in-house writers. Manage and implement a content calendar/schedule
• Provide content to support inbound marketing efforts and demand generation.
• Work with product marketers, designers, and sales to plan videos, case studies, and website copy.

Social Media Marketing Jobs

What’s Social Media Marketing?

Social media marketing is all about building audiences. Brands can expand their reach on platforms like Facebook, Twitter, and LinkedIn and create social communities through platforms such as Pinterest and Instagram. Certain platforms are better suited for specific marketing tasks. Fashion brands that want to use social influencers may find success on Instagram. However, a B2B SaaS business looking to increase its blog posts’ exposure might have more success on Twitter. The premise is the same: social media allows marketers to reach prospects faster and more efficiently.

Social Media Coordinator/Specialist

Average base pay: $49,400

Experience: 1-3+ years

Skills Strong writing and communication skills; knowledge of best practices in social media; familiarity using social media management tools; comfortable attending events; happy with major social platforms

Responsibilities:

• Creating and maintaining an editorial calendar for all social media channels
• Daily communication with your audience members by responding to comments and postings
• Maintaining consistency in brand voice and tone
• Reporting and monitoring of organic and paid social media campaigns
• Working together with the content team to plan and promote blogs

Social Media Manager

Average base pay: $54,200

Experience: 3-5+ years

Skill: Expertise in graphic design/facility using Adobe products; SEO basics; project management skills; expertise with paid and organic promotion; expertise in managing communities, influencers, and events

Responsibilities:

• Create comprehensive social strategies to increase digital content traffic
• Make a detailed plan of social campaigns/tactics, and then execute campaigns
• Work with Sales, Content, and Product to establish business-prudent social media messaging
• Leads the development of standards and policies for social media
• Stay on top of industry trends and technology

Social Media Influencer

Average base pay: $100-$800+ per post

Qualifications: 1k-100k+ followers

Skills Possibility to acquire a social media following

Responsibilities:

• Create comprehensive social strategies to increase digital content traffic
• Make a detailed plan of social campaigns/tactics, and then execute campaigns
• Work with Sales, Content, and Product to establish business-prudent social media messaging
• Manage, accrue, and maintain a healthy following on a particular platform

Design Jobs

What’s Design?

“Design” encapsulates several marketing disciplines–graphic design, visual design, user interface design, user experience design, web design, etc. Graphic design involves the creation of print collateral such as newsletters and magazines. Digital marketing uses the term “design” to refer to various people. These include a visual designer, user experience (UX), and user interface designer (UI). These titles refer to employees concerned with the user’s experience and how they interact with their websites, from branding to navigation.

Visual Designer

Average base pay: $74,100

Experience: 1-5+ years

Skills Experience with Adobe products and responsive design; proficiency with web languages and tools; a portfolio that demonstrates an ability to tell provocative brand stories

Responsibilities:

• Design intuitive experiences for brands at a variety of touchpoints
• From research and sketches to high-fidelity visual designs and pixel-perfect deliverables
• Work with cross-functional groups to understand business issues and provide creative solutions
• Design digital materials, including presentations, reports, landing pages, emails, banners, ad creative, etc.

UX/UI Designer

Average base pay: $97,500

Experience: 3-5+ years

Skill: Expert in Adobe products; familiar with web development tools; solid grasp of usability testing and user-centered design

Responsibilities:

• Create, develop, maintain and update wireframes and other UX/UI artifacts
• Collaborate closely with customers, product management, engineering, and marketing to ensure the best user experience
• Help to define the user interaction model for existing and new products
• Make practical suggestions for improvement

Creative Director

Average base pay: $133,800

Experience: 7-10+ years

Skills: Strong, flexible, strategic thinker with vision; a leader with excellent communication/presentation skills; a comprehensive portfolio of work; demonstrated experience leading, building, and growing teams; ability to analyze complex issues and develop relevant, realistic plans

Responsibilities:

• Responsible for the design, execution, and interpretation of market research studies
• Create innovative ideas for branding, marketing collateral, and campaigns
• Lead and manage a creative team with confidence, according to each individual’s skill sets
• Develop and maintain strong relationships with creative partners and vendors

SEO Jobs

Get it from an expert

“SEO is our single most powerful tool for increasing traffic and brand awareness. A combination of user-focused SEO and intent-driven marketing ensures that new people discover our business daily. Often, they face the same marketing challenges we’re in a position to assist them with. Organic traffic is one of the most cost-effective marketing channels because it’s highly sustainable.

– Elisa Gabbert, Sr. SEO & Content Marketing Manager

SEO Specialist

Average base pay: $50,500

Experience: 1-3+ years

Skill: Experience using SEO tools such as SEMrush, Screaming Frog, and Search Console; working knowledge of HTML/CSS, strong analytical skills, strong writing skills

Responsibilities:

• Help with content and development teams for optimization projects to increase user engagement
• Create and maintain a keyword research framework
• Create and sustain link-building strategies
• Report on website and blog traffic

SEO Manager

Average base pay: $68,500

Experience: 5+ years

Skills Demonstrated capacity to influence other functions cross-functionally; strong communication skills; knowledge of analytics platforms such as Google Analytics; experience with keyword/data mining tools and competitive analysis; track record of increasing traffic and site visibility

Responsibilities:

• Working with the content team to ensure that technical, on-page, and off-page SEO best practices are being applied
• Help with the development and monitoring of social media content
• Design and architecture of sites with developers
• Perform tests, analyze results and collect data to identify SEO trends and insights

Web Development Jobs

What’s Web Development?

They are trying to see the difference between a web designer and a developer. Imagine a house. The interior decoration is done by a designer, including the furniture, drapes, color scheme, etc. Developers care for the infrastructure, including the foundation, electricity, and plumbing. Web developers can be both contractors and architects. Web development jobs are typically divided into three specialties:

• Front-end developers work on the portion of the website that users interact with.
• Backend developers (who develop the technology behind the website’s user-facing section).
• Full-stack developers (generalists skilled in both disciplines).

Front End Web Developer

Average base pay: $88,700

Experience: 3-5+ years

Skills Fluency and proficiency in HTML5, CSS3, JavaScript, and HTML5_ HTML5_ Experience with mobile/responsive design. Familiar with frameworks such as Bootstrap, Foundation, and Backbone; familiarity with libraries like jQuery and LESS.

Responsibilities:

• Collaborate with designers and user experience analysts to bring wireframes to life from conception to delivery
• Identify and codify user experience issues
• Provide informed recommendations regarding the use of appropriate libraries
• Collaborate with engineering, product, and content teams to support QA testing

Back End Web Developer

Average base pay: $88,500

Experience: 3-5+ years

Skill: Fluency with server-side languages such as PHP, Ruby, Python, and Java; proficiency in data tools like MySQL and SQL Server; experience using PHP frameworks like Symfony and CakePHP; familiarity with version control software such SVN and CVS or Git; and experience with Linux as a deployment and development system

Responsibilities:

• Contribute to or create web applications using clean, portable, and well-documented code
• Architect technology to meet the needs of internal business stakeholders
• Collaborate closely with product management to design and prototype new features and solutions
• Develop scalable software and products development solutions

Marketing Analytics Jobs

What’s Marketing Analytics?

Marketing analytics analyzes, measures, and manages marketing performance to optimize its effectiveness and maximize return on investment (ROI). Market analysts dig through vast amounts of data to find insights that can be used to improve customer and prospect marketing. Marketing teams use these insights to launch and optimize products, write conversion-friendly content, and create paid remarketing strategies.

Listen to the Expert

Marketing analytics are essential for making a business-intelligent decision. WordStream uses analytics for real-time feedback and to identify trends. It also visualizes data relationships. This information is used to determine what’s working and what needs to be improved. We also use it to create valuable content for our readers.

– Patrick Henry Carrera, Marketing Analyst at WordStream

Marketing Analyst

Average base pay: $62,800

Experience: 2-4+ years

Skill: Strong communication and quantitative skills; attention to detail; knowledge of website analytics and statistical tools; experience using data visualization software

Responsibilities:

• Conduct, interpret, and design in-market testing
• Generate data tracking and implementation parameters
• Perform performance-related data from multiple sources (paid media and social platforms, analytics software, etc.) Organize, structure, and organize them. )
• Cross-functional collaboration to identify marketing optimization opportunities and provide insightful recommendations to improve performance

ECommerce Jobs

Ecommerce can be defined as any online business transaction. eCommerce is most commonly a form of online shopping. This allows customers to buy or sell goods over the internet. Ecommerce has seen a boom in recent years for various reasons, including lower costs, easy access, inventory management, and other benefits. Global eCommerce sales will reach $4.058 trillion by 2020. eCommerce specialists are responsible from a marketing perspective for determining the format of websites and their features to maximize customer purchasing clarity and navigation ease.

ECommerce Manager

Average base pay: $75,300

Experience: 3-5+ years

Skills Organised, analytical person with strong strategic planning skills; strong market knowledge (competitors and pricing, products, trends;

Responsibilities:

• Manage your existing team and create staff growth
• I plan for emarketing expenses and create a financial plan to maximize the allotted resources
• Analyze KPIs for eCommerce business channels. Track trends and performance and identify areas for opportunity
• Manage project-related vendors and contractors as needed

ECommerce Director

Average base pay: $112,300

Experience: 7+ years

Skills High level of written and verbal communication. Highly detail-oriented, efficient multi-tasker; proven track record in hiring and developing high-performing team members; demonstrated ability to lead and influence cross-functional groups.

Responsibilities:

• Led the development and execution of eCommerce strategy and implementation–including lead generation, digital customer engagement, and digital experience optimization.
• Encourage the organization to evaluate issues from the perspective of the consumer constantly.
• Test new sales and marketing strategies to increase online conversions
• Communicate relevant eCommerce data to executives and cross-functional partners

Demand Generation/Customer Acquisition Jobs

What’s Demand Generation?

Demand generation is the process that generates interest in your company’s products and services. Demand generation combines paid and organic inbound marketing strategies (social media blogs, ebooks, etc.) that generate qualified leads.

Get it from an expert

“Demand generation, growth hacking, customer acquisition–no matter how you refer to it, we are the cutting edge of the business. We turn creative assets and ad content into sales opportunities. Our job includes developing new ways to reach customers, troubleshooting technical systems, and business forecasting. Marketing scientists are those who test, analyze, and invent.

– Aaron Doherty is the Director of Lead Acquisition at WordStream

Digital Marketing Specialist

Average base pay: $67,200

Experience: 2-3+ years

Skill: Experience using Google Ads, Facebook Ad Manager and Google Analytics, Google Tag Manager, and Google Search Console; SEO knowledge; solid analytical skills; and experience with marketing automation tools such as Marketo and Salesforce. An online marketing degree is a plus.

Responsibilities:

• Monitor spending closely to ensure that accounts are running smoothly based on predetermined budgets.
• Assist with the execution of digital programs, including email marketing, display marketing, paid social media, and email marketing
• Conduct competitive analysis, identify new opportunities, and make strategic recommendations to support client growth
• Track industry trends and use best practices across accounts

Acquisition Marketing Manager

Average base pay: $80,700

Experience: 5+ years

Strong ability with Google Ads and Facebook Ad Managers, Google Analytics, Google Tag Managers, Google Search Console, and Bing Ads. Strong SEM expertise. Strong analytical skills and the ability to learn and understand creative developments. Strong knowledge of performance-based concepts such as CPA and ROI

Responsibilities:

• Manage channel budgets
• Create weekly, monthly and daily reports on performance via the channel
• Use campaign performance data to drive continuous improvement, hypothesis-led testing, and new concepts
• Lead testing of ad creativity, landing pages, and other parts of the buying funnel

Director of Acquisition Marketing/Demand Gen

Average base pay: $116,000

Experience: 8+ years

Skills A vast amount of experience with web analytics and campaign management platforms, as well as A/B testing tools and campaign management platforms. Expertise in Google Ads, Facebook Ad Manager, Google Analytics, and Tag Manager. Excellent communication skills. Ability to use data and reason to persuade others. Experience working for an online marketing company.

Responsibilities:

• Mentor and manage a team of acquisition marketing specialists
• Report and measure the appropriate KPIs, and share your results with executives.
• Budget management and lead forecasting for all channels of acquisition marketing
• Continuously evaluate, recommend, test, and monitor all performance media channels, even emerging ones.

Choosing the proper role for you

Phew! There are many options if you’re interested in a career as a digital marketer. The good news is that there are many jobs available. Although it might not seem like it, there is minimal risk of being forced to do so. The descriptions above will show that there are many similarities between marketing disciplines. You may also notice that skills needed for one job can be transferred to another if you wish to pivot.