21 Essential online marketing tools that will your business grow

Today, Businesses rely on online marketing tools for survival.

Sounds dramatic, right?

However, a robust tech stack promotes growth and prevents you from spending too much time on repetitive tasks.

On the other hand, failing to use modern marketing tools can mean your business lags behind competitors.

The good news is: Software is available to handle all your marketing needs.

digital marketing tools

Strategy Digital marketing tools

A comprehensive list of digital marketing tools to help you, regardless of your goals. We also have a few free and low-cost options for those with tight budgets.

This list helps manage customer relationships, identify new marketing opportunities, and win over leads.

To get started, check out the following categories:

  • Social media marketing tools
  • Email marketing tools
  • SEO (search engine optimization) tools
  • Conversion optimization tools
  • Lead enrichment tools
  • Landing page and lead capture tools
  • Graphic design tools

We have seen how social media has been a critical marketing channel for many businesses.

Social is a great place to build relationships and nurture leads, and it’s also a great way to gather valuable information about your customers.

It is easy to burn out if you try to manage all the social media moving parts “by hand.” Instead, think about how dedicated software can help you publish more meaningful content and to use social media to achieve your business goals.


You can’t blame us if we put ourselves at the top!

Sprout Social is the ultimate control center for businesses looking to turn their social presence into tangible results.

Sprout is a social media management platform that helps businesses organize and manage their assets and content. This allows you to publish and schedule content across multiple platforms, and all are timed ideally based on your followers’ activity.

Sprout’s social media management tools make collaborating with customers and colleagues easy. Smart Inbox provides a 360-degree view of all your social media messages, so you can quickly and thoughtfully respond.

Don’t forget Sprout’s complete suite of social analytics.

Optimizing content performance does not have to be a guessing sport. Sprout automatically identifies the top-performing posts and determines the success of your social media campaigns. Sprout’s social listening capabilities allow you to identify trends and hashtags that can be used to engage customers.


Loomly’s self-described platform for brand success is ideal for small social groups looking to organize and collaborate in content creation.

Built-in calendars, deadlines, and workflows make scheduling and brainstorming content easy. Loomly also curates content ideas for users based on Twitter conversations and trending topics.

It is simple to use and accessible to all users, even those with limited tech skills. It is affordable for solo businesses and small agencies that want to manage their social media presence.


We have spoken repeatedly about how important Social Listening is for identifying trends in the market and potential customers.

Audience tools take listening to the next step by helping companies segment and identify their social media audience. This allows you to create laser-targeted ads and dig deeper into your customer’s personas. Social media can reveal much about your customers, including demographics and personality traits.

The audience’s platform primarily focuses on Twitter and is excellent for B2B companies interested in prospecting or B2C companies that want to learn more about their target market.

Email is undoubtedly the most scalable and tried-and-true marketing channel available to modern businesses, and Email solutions are integral to Internet marketing software for small and large companies.

We’ll discuss tools that help you build a list, improve deliverability, and create great offer campaigns.


HubSpot, well-known for its inbound marketing software and CRM, has recently launched an email marketing product. HubSpot Email Marketing is simple to use and boasts excellent deliverability. It can also be integrated with other HubSpot products, such as the free forever CRM and hundreds of other marketing tools. You can start immediately with the tool’s free plan, which includes up to 2,000 emails per month, contact lists, an easy-to-use email builder, ready-made templates, and up to 2,000 email messages per month.

The best thing? HubSpot simplifies integrations and connects tools. Sprout Social is one of the available integrations. Sprout Social’s customer support features allow you to create and delegate tasks to your customer service team. HubSpot and Sprout can be connected to enable your team members to track, manage, and resolve issues within the app.


SendGrid provides a complete suite of email marketing services, many of which are easy for both novices and veterans.

The platform allows for flexible design options, including drag-and-drop editing and coding. SendGrid also offers performance analytics and in-depth deliverability, enabling marketers to see what messages are performing well and where they need work.

We all know that there are many email marketing options available. SendGrid’s significant advantages include a forever-free plan open to up-and-coming companies and scalable pricing that suits your needs as your list grows.


Because lemlist focuses on delivery, it is unique among email marketing tools. Lemlist allows you to optimize your campaigns by focusing on the best times and how often to send them.

Lemlist is a great tool to help you warm up your mailing list.

Other features include personalization tools that make outreach emails less spammy and follow-up email sequences to encourage cold prospects to reply to your emails.


Moosend is one of the most affordable and user-friendly digital marketing tools. It’s a great email solution for people starting to build their lists.

The platform includes codeless campaigns, easy automation, and easy-to-read reporting. Paid users can access landing page features such as mobile pop-ups, countdown timers, and mobile pop-ups.

The Fact: more than half of all website traffic comes via search queries.

Companies can do anything they can to improve their search visibility as the digital landscape becomes more competitive. Even though SEO can seem daunting for new businesses, many online marketing tools will help you find search opportunities and optimize existing search engine efforts.


Ahrefs can be used to brainstorm keyword ideas and rank opportunities.

Site explorer allows you to check URLs’ top keywords and estimate how much traffic each competitor gets for any search term. It also allows you to identify the site’s best-performing content and its sources of backlinks.

Ahrefs can be used to analyze your competitors and ensure that your content is search-friendly.

Clear scope

Suppose you are interested in optimizing existing content and maximizing keyword opportunities. The clear scope is here to help.

The platform is handy for content writing. It offers a detailed editor recommending keywords, headers, and readability to help writers (or rewrites) with well-balanced, high-ranking blog posts.

Clear scope can help you create a content strategy or refresh your blogs.


SEMrush is another popular SEO tool that allows you to monitor the rank of your top keywords and discover new terms to rank for.

This tool breaks down keyword ideas by difficulty and variants. It is excellent for brainstorming content ideas or identifying search intent.

Making minor changes can make a big difference in getting people on-site to convert.

A simple change in the color of the call-to-action button could make the difference between someone signing up for a free trial or someone quitting. Conversion optimization software is one of the many digital marketing tools you have, and it can help you identify low-hanging revenue opportunities.


Unbounce is an excellent tool to quickly create, tweak, and publish new landing pages for testing. The A/B testing and variant analytics built-in to Unbounce can help you determine which creatives, calls for action, and other page elements are performing well (and which ones aren’t spanned>

Even if your skills are not in design, Unbounce offers a range of proven landing page templates that you can use as a starting point. You can then customize them to suit your needs. Analytics on Unbounce will show you which landing page variants are the most successful.


Optimizely emphasizes landing page experiments. It combines tools for visual design and audience targeting to run tests quickly on different segments.

This platform is entire without code and allows you to make minor page changes, making fine-tuning your website for performance easy.


Hotjar’s platform lets you see real-time data about your visitors’ activities and behavior on-site.

Heatmaps can help you see where people are clicking. You can see exactly what needs to change by synchronizing with actual video recordings of your visitor’s journey.

It is well-documented that most website visitors don’t provide sufficient data after leaving your site.

Many business intelligence tools can help you understand your leads better and highlight important information to reach them once they have expressed interest. Lead enrichment tools are potent for B2B marketing because they give you a better view of your traffic.


Clearbit uses 100+ sources, including Salesforce and other marketing platform data, to create a current profile of your leads. This will make outreach easier. To name a few, the details collected include company name, role, and company size.

Instead of digging for information or relying on outdated information, the platform updates itself every 30 days to keep your data fresh. This makes it easy to prospect confidently and also saves time.


Datanyze, like Clearbit, also finds crucial contact information for your on-site leads to complete your digital Rolodex. Datanyze also excels at LinkedIn prospecting, pulling in social data from decision-makers.

Landing page and lead capture tools

Our attention spans are shrinking, so it is essential to make every effort to attract visitors once they arrive on-site. Lead capture platforms ensure that traffic is not wasted and visitors take more action. If done correctly, you will get more leads and converts.


OptiMonk’s platform enables businesses to grab customers’ attention and stop them from bouncing through personalized pop-ups.

The platform’s behavior-based targeting allows for pop-ups that aren’t disruptive and focus on exit intent messages and lead capture.

OptiMonk, for example, encourages users to segment their marketing messages so that they only make sense. The platform allows you to create campaigns that appeal to everyone, not just returning customers.

OptiMonk’s advantage is its simplicity of use. Brands can personalize their messages using a variety of templates that have high click-through rates and are proven to be effective.


Typeform allows marketers to create minimalist, attractive forms.

Typeform’s intake forms don’t feel like traditional pop-ups. Its easy editor and embedding capabilities are a plus, as well as the ability to create interactive forms and quizzes.


MailMunch is a hybrid email marketing and landing page tool that focuses on building lists. It offers many engaging forms and emails to send to leads after they opt in.

You can segment your audience using customer demographics and factors like how often they purchase. Their goal-based builder makes it easy to use various templates.

Infographics. Memes. Graphics and graphs. This list could go on.

Social marketing and branding are based on visuals. Digital marketing tools like Canva are the best for creating eye-catching visuals if you don’t have the resources to hire a designer or if your business isn’t financially able to afford one.

You might consider other graphic design tools to keep your creativity fresh.

Creepy (formerly Bannersnack)

Creepy, a graphic design tool similar to Canva, emphasizes a few specific features for marketers.

The platform’s brand and design sets allow you to collaborate with other marketers and organize your brand creatives. This is especially useful for agencies that manage multiple clients or social media accounts.

It is also a time-saver to modify the same design in multiple formats (e.g., mobile banner or desktop banner) with just one click.


Visme is a platform that focuses primarily on data visualization and creating presentations.

Infographics and new data are two of the most shared types of content on social media. Visme is perfect for anyone who publishes research on platforms such as Twitter or LinkedIn.

The platform allows you to create graphics from scratch, but it also lets you access data from other sources (spreadsheets), making presentation creation easy.


Venngage, another graphic creator that focuses on infographics, is also available. You can personalize your infographics with spreadsheet imports and hundreds of options for chart configurations. Using tons of built-in graphics, you can customize any infographic based on your branding.

What digital marketing tools should be part of your stack?

You can automate and streamline your marketing campaigns with the right tools.

A solid digital marketing strategy can include any combination of these tools. Do not be afraid to test drive and run trials to determine what works best for you and your budget.

After you have sorted your digital marketing tools, you can confidently move forward with your campaigns and keep an eye on your marketing efforts.

Check out our social networking templates to help you organize and measure social marketing campaigns that align with your business goals.

What are the five marketing tools?

The five marketing tools are: market research, product development, pricing, advertising, and promotion. Each tool is essential and can be used to achieve different marketing objectives.

Market research helps companies understand what consumers want and need, product development creates new products that meet those needs, pricing strategies help companies set the right price for their products, advertising communicates the benefits of a product to consumers, and promotion raises awareness of a product or brand.

What is an example of a marketing tool?

A marketing tool is any tool used to aid in marketing efforts. For example, a company might use market research to determine target markets, product positioning, or pricing. Companies often use marketing tools to create and distribute marketing materials, such as product brochures or website content.

What is the best marketing tool?

There is no one answer to this question, as the best marketing tool depends on the products or services being marketed and the target audience. However, standard marketing tools include advertising, public relations, direct marketing, and online marketing.

To determine which tool is best for a particular situation, marketers need to consider various factors, such as the type of product, the objectives of the campaign, and the target audience.

Which tool is used for social media marketing?

The most commonly used tool for social media marketing is a computer. This is because a computer can be used to access the internet, which is where most social media platforms are located. Additionally, a computer can be used to create and edit content, which is necessary for effective social media marketing.

How can I do online marketing?

There are a few ways to go about online marketing. One way is through search engine optimization or SEO. This is the process of optimizing your website for Google search with the goal of earning higher web traffic levels and improving your visibility online.

Another way to approach online marketing is through social media marketing or SMM. This entails using platforms like Facebook, Twitter, and Instagram to build relationships with potential and current customers and promote your brand.

Why are digital marketing tools important?

Digital marketing tools are essential because they allow businesses to connect with potential and current customers through various online channels. Businesses can use these tools to reach a larger audience more efficiently and effectively than traditional marketing methods.

Additionally, digital marketing tools provide businesses with valuable data and insights about their customers that can be used to improve marketing strategies and campaigns.