A Beginner’s Guide To Marketing Online

The internet is taking over.

You should know this: Only 4 hours per day are spent online by people under 34.

Today, the internet is used for pretty much everything–communication, learning, entertainment, shopping, and more.

The current global internet user count is 4.33 billion, which is growing every second.

This is a massive opportunity for marketers. This is a rare opportunity for marketers to reach as many people in such a short time and with such ease.

Excited?

This article will explain the seven types and benefits of internet marketing.

Fasten your seatbelt.

What’s internet marketing?

Internet marketing is a broad term that describes all aspects of online marketing activities. It can also be called e-marketing or online marketing. Internet marketing can include many strategies and tactics, such as content marketing, social media marketing, and pay-per-click.

What’s the difference between digital marketing and internet marketing?

While marketers commonly use the terms interchangeably, there is a subtle difference between internet marketing and digital marketing. Digital marketing refers to marketing strategies that use digital channels to promote products and services. This includes billboards, TV ads, social media platforms, and pay-per-click campaigns. Digital marketing doesn’t just apply to the internet.

On the other hand, Internet marketing refers to strategies exclusively conducted via the internet. It is a subset, however, of digital marketing. However, it is critical because most digital marketing strategies are within the internet marketing boundaries.

These seven internet marketing strategies

There are seven types of internet marketing:

1. Social media marketing
2. Search engine optimization (SEO)
3. Content marketing
4. Influencer marketing
5. Affiliate marketing
6. Email marketing
7. Paid advertising

Each of the seven types of internet marketing can be used to implement many strategies and tactics. These types of internet marketing can be combined and often used together.

Let’s look at the various types of internet marketing and see how they interact.

Marketing via social media aims to get attention and sell products or services through platforms like Facebook, Instagram, Twitter, or Twitter.

Social media marketing is divided into organic (free) and paid.

Social media marketing for organic social media builds community and deepens customer relationships to incite interest and customer loyalty.

There are many ways to accomplish this. Let’s take a look at some.

Your brand can be positioned as an authority in your field. Engaging other people in conversations and sharing valuable insights is a great way to achieve this.

Nestle has a great example:

Social media marketing cannot be done without the ability to build relationships with customers.

Responding immediately to customers’ questions on social media shows your brand’s authenticity and inspires others to trust your products or services.

Social media marketing is also closely tied to content marketing (which will be covered next). Social media platforms offer a great place to share valuable content with your niche and community.

Okay, but what about social media ads?

There are many methods to use social media marketing for your business promotion, and each platform offers its promotional options.

Take Facebook.

You have the option to pay to promote existing organic posts or to create a Facebook ad that is specific to your marketing goals.

Most paid social media marketing can also be called “pay-per-click” (which we’ll discuss below).

Search engine optimization (SEO). Search engine optimization, also known as SEO, is optimizing websites to increase search engine rankings, which maximizes visitors to a webpage.

This means that you want your office furniture website to be at the top of Google’s search results when someone searches “office furniture London.” That’s SEO.

It is worth noting today that when we talk SEO, we almost exclusively refer to Google (unless we are talking about China, where we use the search engine Baidu ).

Why?

Google is the most used search engine globally, with a massive 79.77% market share.

So how does SEO work?

Search engines use crawler bots to crawl the internet and create an index of online content.

When someone searches for a keyword, the search engine will attempt to return the most relevant and valuable results.

SEO has two sides: On-page and Off-page.

What’s on-page SEO?

Onpage SEO refers to optimizing your website or content to rank higher on search engines for specific keywords or phrases.

On-page SEO examples include:

• Increasing your website speed
• A responsive, mobile-optimized web design
• Including your targeted keywords
• Structure content using title tags
• Optimizing to Google’s featured Snippets
• Using structured data markup
• Internal links to other pages of your website
• Adding outbound hyperlinks to other websites

SEO is closely tied to content marketing. We’ll discuss this further below.

What’s off-page SEO?

Offpage SEO is optimizing your website or content for higher search results using other methods.

The generation of backlinks is, however, the most important part of off-page optimization, and this refers to when other websites link directly to your website.

Backlinks are simple.

Google will assume that you have valuable and relevant content if you have many links to your site.

Search engines also consider the authority of any website linking to you. For example, one link from The New York Times will be more potent than 100 links from unknown websites.

Creating backlinks to authoritative websites is a great way to make high-quality content others will love to share.

You can also create content dedicated to another website by “guest posting.” “

Content marketing

Content marketing is creating and distributing relevant online materials strategically designed to engage and convert your target market.

Businesses can use a variety of content to accomplish this.

• Blog posts
• Videos (that can be shared on social media platforms such as Facebook and YouTube)
• Industry reports and studies
• Infographics Summarizing Reports and Studies
• Ebooks
• Podcasts
• Case studies
• Emails
• Webinars

This article is about content marketing.

Content marketing works closely with many other types of internet marketing–especially social media marketing and SEO.

We saw that social media is one of many channels for distributing and promoting content.

Let’s take a closer look at how content marketing relates to SEO.

SEO-optimized content can help increase brand awareness and rank higher in search engine results pages.

Example: I wrote a blog post called Instagram Story Dimensions and Killer Ideas for Up Your Game. I used SEO best practices and optimized it for the keyword “Instagram stories dimensions.” “

Currently, when someone searches for that keyword on Google, my article is the top result.

This is the goal of the game:

Most people searching “Instagram story dimension ” should be clicked on my article. ” They may then explore the great content on our website.

We hope many people will sign up for our email list to receive great content.

It’s a win-win.

We offer excellent content for our readers to help them start or grow their businesses, and we are the platform that does it.

Content marketing is all about giving before you get it.

Influencer marketing

Let’s start with Who is an influencer?

An influencer refers to someone who has a large online following.

• Mainstream celebrities such as Emma Watson
• Niche celebrities like the world champion Magnus Carlsen
• Experts and authorities in the industry, such as Neil Patel
• Micro-influencers are those with less than 100,000 followers.

What’s influencer marketing?

Influencer Marketing This is the act of working with influential people to promote a product/service to their online audience.

Let’s take a look at an example from Vital proteins

This food brand partners with influential people to reach young, fashion-conscious, and health-conscious women.

Here, Meredith Foster promotes Vital Proteins via her Instagram account:

Influencer marketing was a niche that existed before the advent of internet marketing, and it was limited to big brands that could afford to work alongside celebrities.

But now, everyone can engage in influencer marketing.

InfluencerMarketingHub found that, on average, micro-influencers with 10,000 to 50,000 followers charge between $100 and $500 per Instagram post.

This is an average price. Some might charge $50, and others may happily promote your product in return for a sample.

Or, businesses may choose to pay influencers a percentage of sales. This is known as affiliate marketing. (which we’ll discuss in the next section).

Want the best?

Micro-influencers are more successful than celebrities. This is because consumers are more likely to purchase a product that has been recommended by someone they feel connected with.

Affiliate marketing

Affiliate Marketing Basically, it’s just online referral marketing.

Businesses can set up programs that pay commissions to individuals or external websites to generate traffic.

Internet marketers and influencers can make money by promoting the products or services of another company.

Let’s take a look at an example.

Web host and domain registrar There is a popular affiliate program that allows internet marketers and influencers to make money by promoting the services of others.

The famous blog Minimalists promotes Bluehost’s affiliate link in their articles.

Bluehost takes a cut every time a reader clicks the link to sign up.

Cool, right?

As you can see, affiliate marketing is intertwined deeply with content marketing, social media marketing, influencer marketing, and content marketing. Influencers are the ones who promote affiliate links within the content and social media.

Email marketing

Email Marketing Use email to market to customers to get new customers or retain current ones.

Email marketing may not be the glamorous type of internet marketing but don’t underestimate its power.

Why?

Email marketing is more effective than paid search and social media marketing regarding return on investment. It has a median return on investment of 122%.

How does email marketing work?

You must have email addresses before you can start email marketing

Email marketing almost always works with other forms of internet marketing, like content marketing and social media. Look to the right side of this page to see a box inviting you to sign up for our newsletter.

Many email marketing campaigns start with a lead magnet, a fancy saying “bait.”

Bait is usually a coupon code or a piece of content that is highly sought-after, such as an ebook.

Shwood Offers a 10% Discount on your first purchase when you sign up:

This is where the fun begins.

Once you have captured email addresses, you can start nurturing your subscribers with helpful content, giveaways, and discounts. You can also get early access to new products.

You can also boost sales using email segmentation.

You can create distinct groups of subscribers (“segments”) according to their preferences and where they are in the buyer’s journey.

You can then create automated email messages to each segment that contains

• Welcome new subscribers
• Follow-up on abandoned carts
• Continue to follow up with customers to secure repeat sales
• Get a review from happy customers
• Re-engage inactive subscribers
• Get valuable feedback from your customers

Paid advertising

Paid advertising is an internet marketing strategy in which advertisers pay to have their ads appear on search engines and other online platforms such as Facebook, YouTube, and LinkedIn.

Paid advertisement is also known as pay-per-click or PPC. Advertisers will be charged a fee for each user who clicks on their ads.

However, paid advertising is more than just PPC.

Many platforms charge advertisers differently based on their marketing goals.

1. Cost per 1,000 impressions (also called cost-per-mille or CPM) This means you will be charged for each 1,000th view of your ad.
2. Cost per view (CPV). This means that you will be charged for every picture your video receives.
3. Cost per action (CPA), also known as cost per acquisition, is the cost per action. Each time a user converts to a customer or performs a particular activity, they will be charged.

Google and Facebook are the two largest digital advertising platforms in the US. They receive most of the US digital ad spend, with 38% and 19%, respectively.

Let’s have a quick look at them all.

Paid advertising on Google

It will help if you bid for the keywords you wish to advertise on Google.

You can, for example, bid on Google Ads to have your ad appear under the keyword “standing desk.” “

If you win the bid, when someone searches for “standing desk” on Google, they will see your advertisement in the search results.

Paid search engine advertising like Google is commonly referred to as search engine marketing (SEM) or search engine marketing (SEM).

SEM has the advantage of allowing searchers to have high levels of buyer intent. Consider this: If someone searches for a “standing desk,” they are highly likely to be interested in purchasing one.

Paid advertising on Facebook

Facebook lets you display your ads to a targeted audience.

Their demographics, interests, and behaviors can define your target audience. There are many ways to apply filters.

Facebook ads can be used to reach your ideal customers by drilling down.

Are you a victim of internet ads? You may have seen ads promoting shoes online.

Retargeting in action:

You can also track every click, like, comment, click, and conversion you make online advertising. You can track every click, view, like, analysis, and click after placing an advertisement.

Internet marketing summary

People spend more time online; they only need an internet connection, smartphone, or laptop.

Many forms of internet marketing, such as content marketing, social media marketing, and SEO, can be done without cost.

Internet marketing is affordable with the many resources online.

There are seven types of internet marketing:

1. Social media marketing
2. Search engine optimization (SEO)
3. Content marketing
4. Influencer marketing
5. Affiliate marketing
6. Email marketing
7. Paid advertising (PPC, SEM, etc. )

Each type of internet marketing works well together

What kind of internet marketing would you like to use? Why? We’d love to hear your thoughts in the comments section below!