Over the years, we have been treated to thousands, and maybe even millions, of marketing campaigns. Whether we know it or not, every day we are exposed to thousands of ads. They are all optimized, and the target is to take out their competitors. Better ads, slogans, jingles or whatever the “secret sauce” is, the magical campaigns stay in our minds for years to come. They’ve been doing it before anyone had even heard of social marketing.
The burger wars have been some of the most innovative campaigns that the world has ever seen. At its core, a burger is a burger, right? But these two competitors have taken every step they can to differentiate themselves from the other. In this brief write up we will look at the Mcdonalds vs. Burger King battle that’s been going on for decades now.
The game of catch-up… or ketchup, if you will
Alright, we get that pun wasn’t great but what is great is this video that shows the extent of the competition between these two burger barons. Not to be confused with THE Burger Baron, mind you. We found this to be one of the most interesting advertising reviews we’ve seen lately, so take a watch and prepare to be surprised:
History: Both Companies’ Origins
Burger King and McDonald’s are two of the world’s most well-known fast food chains. Both companies have deep roots in American history, but they had very different beginnings. Burger King started out as a small hamburger stand that opened its doors in 1953 in Miami, Florida, under the name Insta-Burger King. The founders of Burger King decided to expand their business across America and changed their name to Burger King Corporation.
On the other hand, McDonald’s has been around since 1940 when brothers Richard and Maurice McDonald opened a restaurant in San Bernardino, California called “McDonald’s Bar-B-Q.” It wasn’t until 1948 when Ray Kroc became an agent for them, that McDonald’s really began to take off.
Both of these
Burger King and Mcdonald’s have been in a rivalry for decades. During that time, each brand competed to be the top fast-food restaurant. Both offer a wide selection of burgers, fries, and other items. However, some key differences between the two may affect your choice when deciding which one to visit next.
Firstly, Burger King’s menu has more variety than Mcdonalds’, offering wraps, salads and smoothies, and their classic burgers and fries. On the other hand, Mcdonalds’ offers simpler items like cheeseburgers and fries but does not offer as much variety. Secondly, Burger King is often seen as having better quality food than Mcdonalds. Their beef patties are 100% flame-grilled rather than cooked on a griddle like at most Mcdonald’s locations.
So whichever one you like comes down to a personal decision, or does it come down to the efforts of their advertising teams? Who knows? This rivalry has been going strong for a long time now and has no signs of slowing down. This comes to the joy of those who love their advertising efforts and Big Mac ( or Whopper), depending on which team you’re on.