Defining PPC advertising and setting the context PPC advertising is a form of online advertising in which businesses pay a fee each time their ad is clicked. With this avenue of advertising you can drive traffic to a website or landing page, where your company can convert visitors into customers. While we usually suggest trying…
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Is a career in Social Media for you?
What is social media, and why a career in it may be right for you? Social media has become one of the most critical aspects of marketing and communication for businesses and organizations. A career in social media may be right for you if you have strong written and communication skills, are creative and are…
Social Marketing 101: What do you need to be successful?
Introduction to social media marketing In the past decade, social media has become an increasingly important tool for marketing. As a result, many businesses are looking to hire social media experts to help them create and maintain a solid online presence. While many social media courses are available, not all are created equal. To help…
FAQs about affiliate marketing
Intro to our part 2 of affiliate marketing questions We have already covered the things that you need to know before you get into affiliate marketing, and now we will take the next step and go over commonly asked questions related to affiliate marketing. We have been going at it for almost 10 years now…
Tips to make the perfect logo for your company
Introduction: Why a good logo is important A logo is one of the first things people will see when encountering your company, so it must make a good impression. A good logo will be simple and easy to remember while conveying your brand’s key message. It should be timeless and be able to adapt as…
What do you need to know before you start affiliate marketing?
Introduction: what is affiliate marketing? If you’re thinking about starting affiliate marketing, you should know a few things beforehand. Affiliate marketing is a way to earn commission by promoting other people’s products. You can find affiliate programs for products or services you already use and love and then share those products with others. You’ll earn…