Introduction to the 7O’s Model The 7O’s model is a framework that helps to understand and analyze consumer behavior. This model takes into account seven factors that influence how consumers make decisions. These factors are (1) Occupants, (2) Objects, (3) Objectives, (4) Organizations, (5) Operations, (6) Occasions, and (7) Outlets. In this blog post, we…
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The Impact of Marketing on Shaping Consumer Needs and Wants
Introduction to the impact of marketing on shaping consumer needs and wants Marketing is a pervasive force that impacts almost every aspect of our lives. From the products we buy to the way we view ourselves and others, marketing has a significant influence on our needs and wants as consumers. It is the job of…